Meg | My Amplog

we have to start understanding what this “green” phenomenon is, for what it really has become. It is nothing but branding. Brands exist for one purpose and open purpose alone – to sell consumers more products. This is the oxymoron of the “green” brand on everything from cars to “all natural” mayonnaise: it is intended not to reduce consumption, but to increase it. If buy more of the same products that you currently use with a “green” label it is a carrot to get you to spend more. The behavioral economics is that those who are willing to spend more on something “green” are those who are already consuming the most goods. Those who are consuming the most goods are also those who are least likely to change their consumption habits. The net effect is an almost unnoticeable actual difference in the environment, labor practices, corporate policies, banking, etc. but the most active consumers feel better about consuming. A happy consumer is one who will continue to consume.Read more at notes-from-offcenter.com